A Fond Farewell to Wimbledon Village Farmers’ Market and an Exciting Fermented Future Ahead!
Over the past couple of years, we’ve had the joy of meeting so many of you at the Wimbledon Village Farmers’ market. Your support, curiosity, and love for live cultures have meant the world to us. Today, we're raising a glass (or bottle!) of kombucha to say thank you – and share some exciting news.
Why We're Leaving Wimbledon
As Good Fermentation continues to grow, we’ve made the strategic decision to step away from the Wimbledon market. This wasn’t an easy choice, but it's one that allows us to focus on something bigger: expanding our wholesale partnerships, scaling up online production, and deepening our impact through education and workshops.
Our small team is investing energy into making our Surrey-made, chef-crafted ferments more accessible across the UK and eventually, beyond. That means more jars in local shops, more doorstep deliveries, and more chances to learn and ferment with us.
Your Gut Won’t Miss Us
Even if you won’t spot us at Wimbledon anymore, we’re still very much within reach. You can find our fermented favourites at:
Guildford Market, first Tuesday of every month
Farnham Market, fourth Sunday of every month
Ripley Market, second Saturday of every month
Online – always open!
Check out our Events Page to see where we’ll be popping up next. From small-batch kimchis to live kombuchas, every product is made in Surrey with organic veg, verified live bacteria, and a whole lot of gut-loving care.
What’s Next for Good Fermentation?
This change is part of a bigger vision and one that includes:
A growing presence in independent farm shops and delis
More gut health workshops across Surrey and the South East
Continued commitment to sustainability and plastic-free delivery
Educational tools to help you ferment safely at home
We’re passionate about making fermented foods inclusive, flavourful, and science-backed, and this next chapter helps us do just that.
Annika & Iñigo